Citi's "most popular cards" page is a critical credit card acquisition generator, garnering approximately 50% of the paid search channel's monthly account total. We were asked to refresh the creative and improve the page's effectiveness in the terms of acquisition funnel metrics across devices (desktop, tablet, mobile). We were one of two agencies in on the effort. Each solution would be developed and tested and the agency/solution with the best test results would be awarded the cards acquisitions work.

I lead the pitch team to a very well-received presentation and, after our concept was tested, the agency was asked to continue the acquisition work.