Bold, beautiful, powerful, clean, light, bright...These are just some of the adjectives we tossed around when designing the new marykay.com. Gone are the days of the stodgy pink backgrounds we once expected. Instead, the new look and feel relied on brilliant contrast and dynamic imagery to portray product and technique. Smart categories, sorting, and filtering allow the user to navigate the deep product catalogue.

The "My MK" portal gives easy access to wish lists, saved tips, reorders, recommendations and your personal beauty consultant.

As the creative lead, I collaborated closely with the UX team and oversaw the design of all necessary page types and assets. All UX and design was documented for an internal MaryKay development team as well.