In addition to Citi's request for a "refresh" solution for the most popular cards landing page, we were asked to "re-imagine" what we could do with this space. Our proposal was an experience that was tangibly engaging, data rich, dynamic, and social - accentuating the relationship of a credit card with it's owner. "Which card am I?", if you will.

This forward thinking set us up as a choice partner for card acquisitions.