Since a state-of-the-art responsive experience deserves responsive marketing, we designed and developed marketing modules that can populate across the experience, render accordingly at each of the 5 interface breakpoints, and were completely customizable. These modules can be used to market service offers as well as partner specific content. A theme set was developed for each partner to ensure consistency between the core experience and brand aesthetics for even white-label type service offers. Specs were also developed for a raster solution for when more complicated, or campaign specific visuals are called for.

I helped develop the overall strategy and lead a multi-office, multi-discipline team to design, develop, document, and roll out marketing offers to the various Citi partner experiences.