State Farm wanted to take advantage of an emerging new platform and meet the needs of their early adopting Windows 8 customers by creating a proprietary servicing app. This app was far more than just a stake in the ground, it was an immersive set of tools and information for both existing and potential customers. Users can learn about the full suite of products, view policy and account information, start or check claims, pay bills, bank, and of course connect with their agent.

I was the creative lead on the project working with a multi-discipline, multi-office team that ramped up on the platform, went through a few rounds of user testing, and provided the development team all necessary experience and design documentation.