With approximately 3 million visits a month and an average interaction time spent of 45 seconds, even a well-designed home page is worthy of evaluation and testing. Stakeholders at State Farm engaged our team to research the history and findings of their home page to devise a learning/testing plan in an effort to help the page work as hard as it can to meet the needs of it's audience.

I worked closely with my UX Director and a small team to decipher various data sources and cull out highlights we felt we could test around. Deliverables included a findings deck, a testing roadmap, and an executive summary.